{"product_id":"protocol-no-001-coffee-mug-for-men","title":"Protocol No. 001 - Standard Issue - Sip First. Send Nothing.","description":"\u003cp\u003eBefore the reply... Before the paragraph. Before the regrettable double text: coffee.\u003cbr\u003e\u003cbr\u003eProtocol No. 001 is a 15 oz. morning vessel issued for the interval between waking and better judgment. One face bears the institutional identity—SIMPS UP, BROS DOWN—while the reverse delivers its directive:\u003cbr\u003e\u003cbr\u003eSIP FIRST. SEND NOTHING.\u003cbr\u003e\u003cbr\u003eAntique-gold framing, restrained oxblood details, and a glossy black interior, rim, and handle give the vessel its distinguished finish.\u003cbr\u003e\u003cbr\u003eVESSEL DETAILS\u003cbr\u003e\u003cbr\u003e• Generous 15 oz. capacity\u003cbr\u003e• White ceramic with black interior, rim, and handle\u003cbr\u003e• Full-wrap dye-sublimation print\u003cbr\u003e• Microwave and dishwasher safe\u003cbr\u003e• Printed and Deluxe-packaged to order\u003cbr\u003e\u003cbr\u003eTHE DELUXE ISSUANCE\u003cbr\u003e\u003cbr\u003eEvery vessel arrives gift-ready in ivory crinkle paper, finished with a hand-tied black ribbon and accompanied by its Official Morning Advisory.\u003cbr\u003e\u003cbr\u003eIssued for personal use or for a gentleman whose judgment could benefit from sufficient caffeine.\u003cbr\u003e\u003cbr\u003eProtocol No. 001\u003cbr\u003eDrink Like a Gentleman.\u003c\/p\u003e","brand":"Simps Up Bros Down","offers":[{"title":"Default Title","offer_id":50230429090006,"sku":"PMK21-BK.1857980","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0835\/3267\/7334\/files\/protocol-no-001-coffee-mug-for-men-lifestyle.png?v=1789065356","url":"https:\/\/simpsupbrosdown.com\/products\/protocol-no-001-coffee-mug-for-men","provider":"Simps Up, Bros Down LLC","version":"1.0","type":"link"}